New stickers on Instagram stories

Today we’re launching new stickers on Instagram Stories, giving you more ways to connect with friends about the things that matter most to you. Whether you want to share your favorite song of the day or create your own custom stickers from your photos or videos, we hope these new tools inspire you to get creative in Stories.

Share your favorite songs with Add Yours Music

Combining the fun of Add yours With the music tag, the Add Your Music tag lets you share a song that suits your mood with your followers, who can also add their music.

  • Tap the stickers iconthen tap the icon that says “Add your music.”
  • Once selected, tap “+/Add Music” to select a song from Instagram’s music library.
  • Once you publish your story, your friends will be able to add their own song using the “Add Yours” button.

Highlighted Memories with Frames Sticker

Whether you want to highlight memories with friends or remember a special moment, the Frames sticker turns any photo into an instant print. To reveal the contents inside, your followers will have to shake their phone to reveal the image.

Two phone screens showing Frames sticker.

  • When creating a story, tap the stickers icon and then tap the Frames label.
  • This will open your photo gallery, where you can select an image to frame.
  • Once you select an image, you can also add a caption if you like. It will automatically add the date and timestamp when the photo was taken.
  • After posting your story, your friends and followers can shake your phone or tap the “shake to reveal” button to reveal the image inside the frame.

Discover hidden stories with the revealing sticker

With the Reveal sticker, you can post a hidden story for your friends and followers to discover. The only way for them to see the content is to send you a DM.

Two phone screens showing the Reveal sticker.

  • When creating a story, tap the stickers iconthen tap the icon that says Reveal.
  • Once you select the Reveal tag, you’ll be asked to write a clue for your friends about what they might find behind your blurry story.
  • You can tap the “Preview” icon in the bottom left corner to see how your story will appear to your friends.
  • Once you publish your story, your friends will only be able to see your story content if they text you, but don’t worry, you won’t need to approve every direct message for your story to be revealed.

Get creative with cutouts

With the Cutouts Sticker, you can transform even your most casual everyday moments into something unique to share with your friends. You can turn part of any video or photo in your camera roll into a custom sticker that you can add to your story or roll. Once you create your cutouts, they are saved and easily accessible in your sticker tray, so you can return to them again and again. You can even let others save and reuse the cutout stickers you created in their Reels and Stories.

Two phone screens showing the Cutouts sticker.

To create a sticker from your camera roll:

  • Tap on the stickers icon at the top, then tap the scissors icon that says “Snips.”
  • Select a photo or video with a light theme from your gallery.
  • A sticker will be generated automatically. If it’s not what you wanted, you can manually select the object you want for your sticker. Note: You can only choose one item.
  • Tap the “Use Sticker” button to add it to your reel or story.

To create a sticker from photos on Instagram:

  • Go to the photo you want to transform into a sticker. Note: You’ll only see the option to create a sticker from eligible photos shared by public accounts on Instagram.
  • Tap the three dots at the top right of the post.
  • Tap Create sticker.